Hey, I’m Saloni.
ADVISOR | INVESTOR | LEADER
I’m the founder of Widdershin Partners.
The name is a playful nod to "widdershins" – meaning anticlockwise – because I help startups avoid the headaches of having to go backwards and undo costly people and operational mistakes down the road.
I've held key finance and people leadership roles at fast-growing tech companies, building foundations from the ground up. I've had the privilege of leading organizations through critical growth phases, transforming chaotic early-stage operations into well-oiled machines that can scale effectively.
WHERE I’VE BEEN
Most recently, I established critical people & talent foundations at Tecton AI, where I optimized processes using data-driven approaches from the ground up. Before that, I spent 6 years scaling Sentry's G&A function from Series A through Series E, taking the team from 15 to 350 people and building the organizational backbone for hypergrowth. Earlier in my career, I joined GitHub as their first finance hire during the bootstrap days, building sustainable finance operations that supported three years of explosive growth from 30-450 people.
I’ve been a fractional consultant for many startups in varying industries, helped companies through M&As, and a slight lifetime ago, even wound down operations at a company going through a Section 11 fire sale. One might say, I’ve almost seen it all.
MY APPROACH
As a trusted executive partner, I work closely with leadership teams to develop approaches that genuinely care about people while still delivering the business results that keep investors happy. I design initiatives that support business goals while using a human-centric approach. Articulating problem statements and providing solutions that will move the needle, I’ll work with you to build a strong core.
BUILD ONCE, SCALE FOREVER
I thrive on creating order out of chaos and have seen firsthand how getting the foundational structures right from the beginning sets startups up for long-term success. I've worked with companies from seed stages through IPO, addressing the unique challenges that emerge at each phase. Whether it's talent acquisition, company culture, compensation & leveling, finance operations, or workplace strategy, I focus on building systems that grow with you rather than against you. You can count on me for pragmatic solutions that balance human needs with organizational goals – because sustainable growth requires both.
Ready to build strong foundations? Get in touch and we’ll set up your business for scalable success.